SMALL BUSINESS 
BEST PRACTICES

Marketing. Recruiting.
Employee Engagement.

An Exclusive BOLD Marketing Solution
for Gaining Marketing Advantage.


“Hey Small Business, you don’t need us!”

Marketing changes rapidly and is more automated and technology driven than ever before. As your business grows, there may come a time when outsourcing your marketing strategy and implementation is the more effective option. But until then, let’s keep it in-house. Divvy up the responsibility among existing staff. It can be done with the right instruction.

BOLD Marketing has been delivering the latest marketing strategies for 12 years. And although our clientele is now primarily larger corporations and organizations, we are still a small business ourselves. And we believe small businesses are driving economic growth. We are all in this together. You just need the training. At BOLD, we have tried, failed, tried, succeeded and done it all over again as the industry fluctuates constantly. We want to share this information with you because sometimes it is not feasible to “figure it out as you go.” You need to get it right the first time.

Learn from our efforts – good and bad – to hit the ground running for 2020 marketing efforts. You don’t need to outsource. You can do much of it all in-house. That is what this year-long program is all about.

Let’s Kick Ass in 2020!

Why?


You don’t have to outsource
to an advertising agency or marketing firm to utilize the latest marketing tactics. You can learn to do this in-house.


You can win against the big companies
when recruiting top talent. You just have to know the strategy and play the game.


You can empower your employees
to become engaged with the business and grow with you.


You don’t have to travel to major metro areas
to get access to best practices. BOLD has it right here for you, and we have clients all over the US and in Europe.


You can find time to be strategically disruptive in the market
to grow market share and your bottom line while still running the company.


You can’t afford to miss this opportunity to learn from industry professionals who tried, failed and succeeded in developing current best practices that could transform your growth trajectory.


When?

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JANUARY 15, 2020 • 10AM to 2PM • Brand Development
What is your brand statement, your promise to the customer that defines your business and sets you apart from competitors? Do you know how to answer the question, “what do you do better than anyone else?” Learn how to develop a recognizable brand with reputation management that will be flexible enough to adjust as your business/organization transforms. Or maybe you just need a refresh to bring new life back into your brand – this session will guide you through that differentiating factor that will make you stand out.
FEBRUARY 12, 2020 • 10AM to 2PM • Marketing Plan Development
A Marketing Plan is a road map to help you meet business goals on budget with strategic deployment and measurable results. This session will help you identify audiences, key tactics and how to measure effectiveness. We have developed many proprietary tools to guide organizations through this process, and we will give them to you!
MARCH 11, 2020 • 10AM to 2PM • Social Media Essentials
Social media is a powerful tool for small business. You don’t have to outsource this tactic. This session will teach you how to effectively target and deploy social media ads, analyze results and adjust for optimal ROI, create engaging content via a social calendar and best practices for Facebook, LinkedIn, Snapchat and Instagram.
APRIL 22, 2020 • 10AM to 2PM • Digital Media Ad Placement
Digital media is powerful yet complicated to navigate. Learn how to set up your own Google ad campaigns, from compelling display ads that border your favorite news sites to text-based ads that appear when your target audience runs an internet search with keywords relevant to your product or service. Don’t worry, we will break it down step by step.
MAY 20, 2020 • 10AM to 2PM • Employee Engagement Strategies
Employees are the life of your organization. An engaged employee has unbelievable impact on a company’s ability to move, grow, sustain and transform. Learn how to engage your employees for next-level movement while not creating entitlement.
JUNE 24, 2020 • 10AM to 2PM • Recruitment + Onboarding
In today’s workforce it is difficult to recruit top talent. And if you are successful, proper onboarding is vital to employee retention and the ability for that new recruit to make a positive impact on the company. Learn proven strategies for recruiting all levels of personnel and how to effectively onboard them into the company culture.
JULY 22, 2020 • 10AM to 2PM • Public Relations Management
Getting free coverage for your business is important for brand development and new customer growth, plus it can help add balance by capturing more budget-neutral marketing opportunities when handled appropriately. Learn strategies for how to get PR coverage.
AUGUST 26, 2020 • 10AM to 2PM • Crisis Management
Unfortunately, the majority of organizations will experience a crisis at some point. There are strategic steps to take to effectively manage a crisis and control the message being disseminated. Hear some unbelievably real crisis management stories the BOLD team has had to lead over the years.
SEPTEMBER 16, 2020 • 10AM to 2PM • Media Buying Strategies
You can navigate the media landscape if you understand your buying options and how to negotiate. This session will include media buying strategies for print, television, radio and outdoor displays.
OCTOBER 21, 2020 • 10AM to 2PM • Blogs and SEO Best Practices
You have a website – great. Unless you are doing something to promote it, no one knows to visit the site. Blogs support SEO (Search Engine Optimization) efforts, helping you rank higher in search results than your competitors. It can be a free marketing tactic – but it does take time. This session will help you understand how your site ranks on search engines and how a few strategic steps can make a strong, lasting impact.
NOVEMBER 11, 2020 • 10AM to 2PM • Evaluating Results / 2021 Planning
It’s been almost a year since we started this Small Business Best Practices journey. It is time for us to review results, look at sales outcomes and start 2021 planning. This session will take you through the analysis process and show how to apply that data to developing your marketing and sales goals for the coming year. Cost-cutting measures, diversification in your revenue streams and partnership opportunities will be included as we analyze and prepare next steps.
DECEMBER 9, 2020 • 10AM to 2PM • Additional Funding Options for Your Organization/Business
If your business is growing, you need cash flow and resources to help meet the demand. Over the last 12 years of owning a business, there have been many opportunities for funding that proved beneficial and some nearly catastrophic. There are many resources for growth and this session will provide insight into the pros and cons.


Where?

The Canvas Event Center through BOLD Marketing

1922 Independence Streeet

Cape Girardeau, MO 63703


INVESTMENT:

Priceless – This is a GAME CHANGER!

So I know you are asking, how much? Here’s the three-option breakdown.

The same person does not have to attend each time; it can be transferred month-to-month as long as the attendee is from the same business.

NOTEWORTHY DETAILS

What Extras Will You Recieve?

1. Lunch provided for each session!

2. Training manual for each session with handouts and guides.

3. A 2-hour private consulting session during the 2020 calendar year.

4. Some great swag!

5. Discounted access to Cocktails & Epic Fails2

What Should You Bring?

1. Notebook and writing utensil

2. Laptop or desktop. Load up the computer and bring it in. We will have tables, lots of extension cords, and WiFi at full speed. If this is an issue, talk to us. We can help out.

3. Know your business. Know your obstacles. Know where you want to grow. (This won’t be shared with the other attendees; it is just for your own planning and implementation support.)

Is There a Certain Skill Level Required?

This program is for those who have knowledge of how to log in to Facebook and make a post.* From there, we will build upon next steps for implementing sound marketing tactics and developing key strategic initiatives. That’s it. Any skill level will gain valuable take-aways from each session. We promise.

*And if you don’t know how to make a post on Facebook, don’t worry. Let us know in advance and we can walk you through it before the session begins.

REGISTER NOW!